Compared to the same month last year, the MX-5 enjoyed a 131% increase, and even though the numbers are down a tiny bit compared to June 2025, Mazda dealers must surely be pleased the buying public still wants to celebrate its two-seat roadster.Compared to the same month last year, the MX-5 enjoyed a 131% increase, and even though the numbers are down a tiny bit compared to June 2025, Mazda dealers must surely be pleased the buying public still wants to celebrate its two-seat roadster.
Things Are Looking Good For 2025
In addition to great sales for the month of July, the Miata's year-over-year sales so far in 2025 are quite promising. So far, the automaker has found homes for 5,935 MX-5 roadsters and RF coupes, a healthy 32% jump over last year's 4,508 as of July. That puts 2025 on the path of being one of the best for the ND generation overall – Mazda sold 11,294 Miatas in 2017 and 10,470 in 2021, and this year is on track to split the difference.
That said, despite improving sales relative to 2023 and 2024, the two-seat sports car has limited appeal on the market as a whole. Its primary rival, the Toyota GR86, doesn't break out its sales month by month, but from January to June 2025, it found 5,427 homes, during which the Miata sold 4,772 units. It doesn't seem likely that the smaller, less practical convertible will catch its 2+2 coupe nemesis by the end of the year.
Why Is The MX-5 Getting More Popular?
One reason for the Miata's recaptured showroom magic could be the lovely 35th Anniversary Edition. Painted Artisan Red and sporting a tan leather interior and convertible roof, the special also comes packed to the gills with Bose audio, heated seats with an embossed anniversary wreath logo on the headrests, a sport suspension, and a limited-slip differential. Mazda will sell only 300 units of the 35AE in the United States, which might be driving some customers to their local dealers in hopes of snapping one up, then settling for another trim that's already in stock.
There could also be some fear-driven purchasing going on. Although Japan reached a deal with the U.S. on tariffs last month, it's possible that some American Miata shoppers panic-bought their dream roadsters out of concern that the prices would raise significantly as a result of the Trump administration's economic policies. Whatever the case may be, we're very happy to see the smiley little Mazda achieving some showroom success after a couple concerning years. And thank goodness the company has remained committed to the Miata, promising an even better version for the forthcoming NE generation, which should arrive in the next couple years.
